St Louis 4th Most Frugal U.S. City?

Interesting article in the St Louis Business Journal this week about St Louis being among the most frugal cities.  Coupons.com has named St Louis the 4th most frugal city in the U.S. 

I was quite shocked with this info. I rarely see others using coupons at the stores I shop.  When I took the oldest son to the grocery store in Minneapolis this summer, everyone had a fist full of coupons.  In fact, when the cashier asked for my coupons and I told her I didn't have any, yes, I left them all at home, she looked at me like I was crazy. 

I'm a little bit maybe a lot of a sceptic at heart, so I poked around the web a bit looking for Coupons.com's press release on this info.  To my surprise St Louis is the 3rd most frugal city when it comes to mobile coupons.

What?  Mobile coupons in St Louis?

I did some more digging to find out exactly what Coupons.com was talking about with the mobile coupons.

From Coupons.com press release Coupons.com Surpasses 1 Million Downloads of Its Mobile Applications.

"The Coupons.com app allows users to access, browse and select offers from Coupons.com, including coupons they can print for redemption, Save to Card coupons that load directly to their store loyalty cards as well as hyper-local Show & Save coupons they show on their mobile devices for redemption at point of sale. A free application, Coupons.com is available for iPhone. Versions for other mobile operating systems are in development."

Since the grocery stores in St Louis don't have loyalty cards and you're lucky if a cashier doesn't question your Internet printable coupons, I can't imagine showing my iPhone to the cashier to scan.   There must be an awful lot of people sending coupons to their printer from their iPhones.  I had better look into that Grocery IQ App.

I'm having a hard time believing any of this info.  Do you see lots of people using coupons at the store you shop and have you put the coupon app on your phone?